New Chevy Volt Ad: “This Isn’t the Car We Wanted to Build, It’s the Car We Had to Build” …(Says Who?)
The latest Chevy Volt ad claims:
“This isn’t just the car we wanted to build, it’s the car we had to build.”
Really?… Says who?
They had to build it but nobody wants it.
Only 603 Volts were sold in January.
General Motors extended-range electric Chevrolet Volt had its worst sales month since August, as negative publicity over fire risks hurt vehicles sales in January. GM sold just 603 Volts – above its sales in January 2011, but far below GM’s best-ever sales month in December, when GM sold 1,529 Volts.
Last week, GM North America President Mark Reuss said sales of the Volt have been hurt by bad publicity. Reuss said bad publicity from the government’s investigation into fire risks of post-crash Volts is “definitely a component” of the decline in sales.
GM sold about 7,700 in 2011, below GM’s target of 10,000. GM abandoned its sales target of 45,000 for 2012 last month, saying it would match “supply to demand.” GM was outsold by Nissan Motor Co.’s all-electric Leaf in 2011, as the Japanese automaker sold nearly 9,700 last year.
Nissan said it sold 676 Leafs in January, down from 954 in December.
Maybe because they’re fire traps.