Does This Mean No More Pole Dancing, Cop Bashing, and Satanic Backdrops? Pepsi Says It Will No Longer Sponsor Super Bowl Halftime Show

Over the past ten years, Americans have endured twerking, pole dancing, cop-bashing, and Satanism at the Pepsi Super Bowl Halftime show.

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Pepsi did a real bang-up job.

But those days are over. Pepsi announced last week that the company will no longer sponsor the Super Bowl halftime show.

Ad Age reported:

Pepsi is not renewing its title sponsorship of the NFL’s Super Bowl Halftime Show, it announced Tuesday, confirming months of speculation and officially ending its 10-year run during which the 12-minute event became an advertising star in a night of advertising stars.

Pepsi characterized the move as the first step in a “much larger strategic shift” in how it would present music and entertainment experiences to fans, although it shared few immediate details of those plans. Pepsi parent PepsiCo made the announcement while also noting multiyear extensions of other brand sponsorship deals with the NFL, including deals covering Gatorade, Frito-Lay and Pepsi. Those deals were also set to expire this year.

The NFL has not yet named a replacement sponsor.

“The Super Bowl Halftime performance has grown to become the most talked about musical event of the year and delivers what advertisers most crave—aggregating a massive live audience,” an NFL spokesman said in a statement. “As you would expect, we’ve received an incredible amount of interest from the marketplace and look forward to announcing a new partner.”

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Jim Hoft is the founder and editor of The Gateway Pundit, one of the top conservative news outlets in America. Jim was awarded the Reed Irvine Accuracy in Media Award in 2013 and is the proud recipient of the Breitbart Award for Excellence in Online Journalism from the Americans for Prosperity Foundation in May 2016. In 2023, The Gateway Pundit received the Most Trusted Print Media Award at the American Liberty Awards.

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