Winning! Coffee Company Responds To Starbucks’ Plan To Hire Refugees, Pledges To Hire 10,000 Veterans!

Winning! On Wednesday, Black Rifle Coffee Company (BRCC), a veteran owned coffee business announced that they will be looking to hire 10,000 veterans. This comes on the heels of Starbucks CEO, Howard Schultz pledging to hire 10,000 refugees in response to Donald Trump’s travel ban. Hiring based on foreign nationality is against U.S. law which TGP reported earlier this week.

Via Fox News:

In the wake of Starbucks’ announcement that it would hire thousands of refugees over the next five years, a veteran-owned coffee business has put forth its own hiring initiative– just for former U.S. service members.

On Sunday, Starbucks CEO Howard Schultz  pledged to hire 10,000 refugees across 75 countries in response to President Donald Trump’s executive order temporarily barring refugees and visa holders from seven predominantly Muslim nations.

On Wednesday, the Black Rifle Coffee Company (BRCC), a veteran owned and operated gourmet coffee purveyor, responded to Starbucks– or “Hipsterbucks” as they call the global coffee chain–announcing a pledge via Instagram to hire 10,000 veterans…

…”We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say “country”, the taxpayers. Everyone else can take a hike.”

The fact that we are spending billions of dollars on ungrateful refugees while we have homeless and jobless veterans is unacceptable! Shame on Starbucks for putting refugees before veterans and other Americans looking for work.


Hiring veterans is a wonderful way to show support to the men and women who proudly serve our country. This is what America is all about! We must take care of our own! You can support Black Rifle Coffee Company by visiting their website and purchasing their gourmet coffee and apparel here!

BRCC also received a lot of support from people on Twitter who were pleased by their decision to hire 10,000 veterans:



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