Report: Facebook’s Recent Algorithm Change Is Crushing Conservative Sites, Boosting Liberals
Guest post by Joe Hoft
A recent study by George Upper at The Western Journal confirms that Facebook’s much-publicized demotion of publishers’ content in users’ news feeds has negatively impacted conservative-leaning publishers significantly more than liberal-leaning outlets.
According to the report –
Liberal publishers have gained about 2 percent more web traffic from Facebook than they were getting prior to the algorithm changes implemented in early February.
On the other hand, conservative publishers have lost an average of nearly 14 percent of their traffic from Facebook.
This algorithm change, intentional or not, has in effect censored conservative viewpoints on the largest social media platform in the world. This change has ramifications that, in the short-term, are causing conservative publishers to downsize or fold up completely, and in the long-term could swing elections in the United States and around the world toward liberal politicians and policies.
According to the report, perhaps no media entity has been hit as hard as The Gateway Pundit as shown in the chart below –
Facebook is now admitting their liberal bias and actions to suppress the conservative America loving point of view –
Campbell Brown, a former anchor on NBC and CNN who now leads Facebook’s news partnerships team, told attendees at a recent technology and publishing conference that Facebook would be censoring news publishers based on its own internal biases:
“This is not us stepping back from news. This is us changing our relationship with publishers and emphasizing something that Facebook has never done before: It’s having a point of view, and it’s leaning into quality news. … We are, for the first time in the history of Facebook, taking a step to try to to define what ‘quality news’ looks like and give that a boost.” (Emphasis added.)
Based on The Western Journal’s analysis — and an overwhelming amount of insider reports from new media publishers — it is clear that Facebook’s definition of “quality news” is news with a liberal slant.