Coca-Cola pulled this ad in Mexico because radical leftists said it was offensive.
Because acts of kindness by white people are now deemed offensive.
Even in Mexico the left plays the race card.
The Christmas ad took place in Totontepec village in Oaxaca Mexico. The locals speak Mexican Spanish and a local dialect. The kids in the ad pull up in a truck and hand out soda.
Kindness is offensive.
In an ad distributed by Coca-Cola Mexico, pretty, young white people do their holiday good deed by bringing bottles of soda to a remote village and build a wooden Christmas tree in the town square. The “Open Your Heart” advertisement has been called anything but, as indigenous rights’ groups said the campaign promoted colonialism rather than unity.
“This type of publicity is an act of discrimination and racism,” Elvira Pablo, an indigenous lawyer, said at a press conference in Mexico City on Wednesday. “It is a comment on our type of life and an attempt to put a culture of consumerism in its place.”
After the ad was promoted on YouTube for about a week and then slammed on social media, Coca-cola pulled it on Tuesday—though other versions can be found online, one titled “The ‘White Savior’ Ad Coca-Cola Made Private.”
“Our intention was never to be insensitive to or underestimate any indigenous group,” a Coca-Cola spokesperson said in a statement to food news site Eater. “We have now removed the video and apologize to anyone who may have been offended.”
Silent but for a perky soundtrack, the video shows peppy fair-skinned actors bringing bottles of Coke to the Mixe people in Totontepec, a town in the southern state of Oaxaca.