Guns and Ammo reported:
Daniel DefenseÂ recently submitted a commercial to FOX to be played during the 2014 NFL Super Bowl XLVIII. Though the video doesnâ€™t showcase one of the companyâ€™s popularÂ DDM4 rifles, this paid advertisement spot was rejected by the NFL.
The commercial, which focuses on themes of personal protection and fundamental rights, was originally created by Daniel Defense to run in any network TV station at any time.
According to a statement from FOX to Daniel Defense, â€śUnfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your companyâ€™s category.â€ť
The NFLâ€™s Advertising Policy addresses severalÂ Prohibited Advertising Categories, including guidelines for ads featuring alcohol, video games, movies, prescription drugs, and, of course, firearms.
Hat Tip Jimi
UPDATE: And, donâ€™t miss this response to the NFLâ€™s decision to ban the ad.