Independent Women’s Voice (IWV) released two new ads today as part of an unprecedented multi-state buy.
This ad is called “Feeling “Guilty.”
Hah!
The group is spending $7.4 million on the ads. It is the largest single all-digital advocacy online video buy in history.
Today, Independent Women’s Voice (IWV) releases two new ads in their “Boyfriend” series – “Feeling Guilty” and “Mr. Dependable” – as part of an unprecedented, multi-state, multi-million dollar online-targeted advertising buy to educate women about public officials and policies.
IWV is one of several partners in the broad issue education campaign. At $7.4 million, it is the largest single all-digital advocacy online video buy in history, led by Let Freedom Ring (LFR). The campaign, which began this spring, was validated as highly effective by various focus groups, polls and online tests during the summer and therefore was slated for this massive online distribution effort.
Geo-targeting to registered voting independents, the ad buy will run through Election Day in five battleground states: Florida, Ohio, Pennsylvania, Virginia and Wisconsin.
The ads tell a tale familiar to millions of American women. Women, who four years ago were overwhelmingly supportive of Obama, have come to feel disconnected from and let down by the President. His promises for new policies and a better direction have not matched the reality. It has now gotten to the point where women don’t feel obliged to defend his policies.
In turn, women are chalking up their relationship with the President as an experience to learn from and a mistake they will not repeat. Women voters are ready to move on to someone who is more dependable.
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southernsue commented:
praying for romney to win big!
wtd commented:
Bwa ha ha ha! Love it!
bg commented:
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OT..
October 29, 2012
Poll: Mandel Shrinks Brown’s Lead in Ohio Senate Race
not that i believe polls can pick and chose winners, however..
there is a God and we are the people, way to go and Amen Josh!!
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donh commented:
This AD is so ingenious itS down right evil…..I feel guilty watching it….They went and found a woman who looks exactly like Laura Logan ! DEVASTATING !
forest commented:
Good ads
American Woman commented:
It is my hope that at the end, we will rise above narrow group divisions like gender, race, religion, etc; and that we will vote solely as Americans for what is best for our country and the principles we hold dear.
Obama throughout his term has sought to divide us; it is fitting that we unite to defeat him and his UN-American agenda.
Old Glazier commented:
Ouch! Those spots will leave a mark! Poor Obola. He’s floundering.
bg commented:
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Obama lied, and up jumped the tide..
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bg commented:
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October 29, 2012
Obama’s Agenda: The Real War on Women
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bigkahuna commented:
Great ads…. Its about time somebody hit a bit harder with common sense ads
gsk commented:
Powerful ads, yet they do play up the theme that women voted with their hearts, and that voting was a “crush” sort of thing. I guess both sides can play at that game, but still — it’s pretty demeaning to real women.
Veronica commented:
Hey ladies. Wake up! It isn’t 1952 anymore. You can make informed decisions if you look past cult sites such as this.
DMG commented:
So the Lena Dunham ad was beyond the pale, but “Boyfriend” is just fine? Double standards seem to be the only standards the right has these days.
Old Glazier commented:
Ummmmm….. Veronica #15 If you lile “cult-like” imagery, check out the soviet style childen’s choir “all is lost” video. TFF!
bigkahuna commented:
DMG one doesnt equate the other to sex for the first time moron.
The fact you cant see the differences tells us all we need to know about you.
Dumber than dirt.
bg commented:
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OT..
October 29, 2012
Gallup: Massive swing to GOP since 2008
Rasmussen: Romney Takes Lead in Ohio, 50-48
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