It’s a rough time for fake news.
Trust in the media is in the sewer.
a new study has found.
In a survey of 5,593 adults, Gallup and the Knight Foundation — which have been publishing reports on trust in news media since 2017 — found only 26% of Americans view news media favorably overall. A full 50% of respondents disagreed with the statement that most national news orgs “do not intend to mislead, misinform, or persuade the public.”
Americans lead the international outcry against fake news.
The US ranks DEAD LAST among 46 countries in a recent study on trust in media.
The US ranks dead last in trust in media. Americans are wising up to the fake news movement in America today.
The United States ranks last in media trust — at 29% — among 92,000 news consumers surveyed in 46 countries, a report released Wednesday found. That’s worse than Poland, worse than the Philippines, worse than Peru. (Finland leads at 65%.)
The annual digital news report from the Reuters Institute for the Study of Journalism at Oxford also found some improvement in trust in nearly all the countries surveyed — probably thanks to COVID-19 coverage — but not in the U.S. where the low rating was flat year to year.
One explanation, though not necessarily the only one, is the extreme political polarization in the U.S. This study, like many others, found extremely high levels of distrust — 75% of those who identify as being on the right thought coverage of their views is unfair.
Local news, both print and broadcast, fared better than national news. However, the findings for struggling local print outlets were not all good.
Interest in local news and willingness to pay for it was not strong. Only 21% in the U.S. said that they pay for news online. Of those who do, 31% said they pay for The New York Times, 24% for The Washington Post and only 23% for the site of a local or regional paper.