“Slip-Up” by Social Media Giant Allows Dem Campaigns to Access Republican Voter Data

Another Big Tech “Slip-Up” has ended up helping Democrats.

According to a new report from Axios, social media company Snap allowed Dem campaigns to access Republican voter data.

This allowed Democrats to refine their midterm ad campaigns.

The data was used by the DNC, Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund, and Georgia Democrat Stacey Abrams’ gubernatorial campaign, according to the report.

Axios reported:

A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.

Why it matters: There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.

Driving the news: Snap’s political ad archive shows multiple Democratic and progressive organizations were able to target their ads on the platform using data maintained by the Republican-aligned firm i360.

A Snap spokesperson told Axios that it was “due to an internal mistake.”

“Unfortunately, due to an internal mistake, we didn’t follow this usual process — which resulted in these two companies’ services being used by advertisers outside of the process, impacting a small number of ads”

Twitter users pointed out that the “slip-ups” from Big Tech always seem to help the Democrats.

More Big Tech-Democrat collusion?

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