Another Big Tech “Slip-Up” has ended up helping Democrats.
According to a new report from Axios, social media company Snap allowed Dem campaigns to access Republican voter data.
This allowed Democrats to refine their midterm ad campaigns.
The data was used by the DNC, Democratic Senatorial Campaign Committee, the Planned Parenthood Action Fund, and Georgia Democrat Stacey Abrams’ gubernatorial campaign, according to the report.
A slip-up by social media giant Snap allowed leading Democratic campaigns and party committees to unwittingly tap into a vast repository of Republican voter data to hone their midterm ads, Axios has learned.
Why it matters: There’s no indication Snap was aware of or facilitated that data sharing, and the company said it’s taking steps to rectify the oversight. But the blunder underscores the sensitivities surrounding reams of voter data that have become a highly valuable political commodity.
Driving the news: Snap’s political ad archive shows multiple Democratic and progressive organizations were able to target their ads on the platform using data maintained by the Republican-aligned firm i360.
A Snap spokesperson told Axios that it was “due to an internal mistake.”
“Unfortunately, due to an internal mistake, we didn’t follow this usual process — which resulted in these two companies’ services being used by advertisers outside of the process, impacting a small number of ads”
Twitter users pointed out that the “slip-ups” from Big Tech always seem to help the Democrats.
Ain’t thems the breaks….that always only seem to go one way… https://t.co/dHzIhJ5foI
— Steve Deace (@SteveDeaceShow) September 8, 2022
Isn’t it funny how these “slip-ups” always seem to benefit one side?
Such a crazy coincidence!!! https://t.co/9oJySyX50i
— Cabot Phillips (@cabot_phillips) September 8, 2022
There are going to be fewer “slip-ups” like this once I’m in the Senate leading the charge to rein in Big Tech https://t.co/aotsehY0nF
— Blake Masters (@bgmasters) September 8, 2022
Huh, when it’s Democrats and Snap, it’s a “slip-up.” When it’s GOP and Facebook/Cambridge Analytica, it’s a witch hunt investigation that drags on for several years https://t.co/bhBLflqLwM
— Chuck Ross (@ChuckRossDC) September 8, 2022
That's, uh, some "slip-up" 🙄 https://t.co/5EhwHWNyka
— Josh Hammer (@josh_hammer) September 8, 2022
Funny how these "slip-ups" only happen in 1 direction. https://t.co/bOR7rlSeKD
— Ryan Saavedra (@RealSaavedra) September 8, 2022
More Big Tech-Democrat collusion?