Lil Nas X teamed up with MSCHF to release a new athletic Nike shoe (Air Max 97 custom) dedicated to Satan complete with a pentagram and a drop of human blood in each shoe.
The shoe also contains the numbers 666 and comes in a limited edition of 666 pairs.
Nike later released a statement and denied their involvement with Lil Nas X. Nike said they did not collaborate on the production of the Satanic shoes by Lil Nas.
“We do not have a relationship with Little Nas X or MSCHF,” Nike said in a statement. “Nike did not design or release these shoes and we do not endorse them.”
Demons are real and they are around us.
MSCHF x Lil Nas X “Satan Shoes” 🏹
👟Nike Air Max ’97
🩸Contains 60cc ink and 1 drop of human blood
🗡️666 Pairs, individually numbered
🗓️March 29th, 2021 pic.twitter.com/XUMA9TKGSX
— SAINT (@saint) March 26, 2021
Lil Nas later posted on Twitter what was called an “apology” but once you click on it the video shows him lap dancing on Satan.
The shoes were released on the Holiest week in the Christian calendar, the death and resurrection of Jesus Christ.
Now Nike has sued MSCHF.
Nike is suing MSCHF over the blood shoes: pic.twitter.com/inFLwU8k0q
— Kevin Draper (@kevinmdraper) March 29, 2021
According to the docs, obtained by TMZ, Nike claims the company’s tricking consumers into thinking it approved the Satan-themed shoes, but Nike insists it didn’t authorize it and “is in no way connected with this project.”
Nike claims MSCHF buys the shoes from Nike, then the artists it works with make their own creative modifications before selling them at a higher price.
Nike’s suing for trademark infringement because the famous Swoosh logo is still prominently featured on X’s shoes. It wants damages, and perhaps more importantly for Nas X … Nike wants the judge to block all sales of the Satan Shoe.
According to Brendan Dunne MSCHF said last week, “It is totally legal in the sense that, because we’re not doing knockoffs, because we are buying their shoes and doing our own art and selling it for more, it’s like 1000 present legal.”
Talked to MSCHF last week before they unveiled the Nike Satan sneaker customs and asked them about the legality of selling them. This is what MSCHF co-founder Daniel Greenberg said then: pic.twitter.com/autTIlkYYZ
— brendandunne (@brendandunne) March 29, 2021