TRUMP EFFECT: Kennedy Center Honors Ratings Crash to All-Time Low After President Boycotts Ceremony
The Kennedy Center Honors broadcast on tape-delay on Tuesday in prime time by CBS received its lowest TV ratings since 1987, Deadline reported on Thursday. President Donald Trump announced earlier this year he would not attend the December 3 awards ceremony, nor hold a White House reception, after several liberals being honored, including Norman Lear, said they would boycott the White House reception for the honorees. It was the most public snub of a president by a Kennedy Center honoree since Paul McCartney canceled on George W. Bush, rescheduling his award when Barack Obama was president.
The American people responded to the Trump-hating liberals by not watching the Kennedy Center Honors broadcast.
CBS’ broadcast of Kennedy Center Honors clocked its lowest ratings result in people-meter history, dating back to 1987. The Tuesday 9-11 PM broadcast fumbled 28% of last year’s 8.620 million total viewers, to 6.169 million. The demo dive: 30% from last year’s 1.0 rating to 0.7. The 2006 telecast ran on the same Tuesday, December 27, though the extra day between the broadcast and Christmas might have benefited last year’s broadcast by separating it further from holiday distractions and travel”…
USA Today’s headline about the ceremony reflected the sentiment of the honorees at the time.
The President’s Box at the Kennedy Center Opera House was heavy on the stars but light on the presidents Sunday night, as the 40th annual honors ceremony went without its customary appearance by the White House occupant.
But the show, honoring dancer Carmen de Lavallade, singers Gloria Estefan and Lionel Richie, rapper LL Cool J and TV writer/producer Norman Lear, went off without a hitch.
Guests seemed unfazed by the missing first family, whom the White House announced in August would cancel the traditional reception at 1600 Pennsylvania and skip the ceremony after Lear and de Lavallade said they would boycott the presidential meet-and-greet.
“I’m thankful he chose not to come,” Estefan said on the red carpet of the president’s decision. “All it does is overshadow the accomplishments of people who spent a lifetime trying to do something.”…
— The Kennedy Center (@kencen) December 27, 2017
NPR reported in August when the announcement was made that Trump would not attend.
“First Lady Melania Trump, along with her husband President Donald J. Trump, extend their sincerest congratulations and well wishes to all of this year’s award recipients for their many accomplishments,” said White House press secretary Sarah Huckabee Sanders in a statement.
The decision to skip the honors, scheduled for Dec. 3, is a notable one. It will be just the fourth time in the event’s 40 years that a president will miss it.
President Bill Clinton skipped in 1994 because he was headed to Budapest, Hungary, as the New York Times reports, President George H.W. Bush missed 1989 because of a summit in Malta, and Jimmy Carter skipped in 1979 because of the Iran hostage crisis.
“The President and First Lady have decided not to participate in this year’s activities to allow the honorees to celebrate without any political distraction,” Sanders said.
The Kennedy Center posted a statement in August about Trump’s boycott.
A Statement from Chairman David M. Rubenstein & President Deborah F. Rutter Regarding the 2017 Kennedy Center Honors pic.twitter.com/YdkyryF3s7
— The Kennedy Center (@kencen) August 19, 2017
It is a shame that liberals poison everything with politics.