Note to Business Owners: Conservatives Control the Purse Strings in America – Purchasing 60% of All Products and Services

Guest post by Joe Hoft

Our study shows that conservatives in the US control the purchasing power of nearly 60% of all household purchases in the country.  

We performed an analysis to determine whether conservatives or liberals account for more of the purchases of products and services in the US.  To determine this we obtained various sources of data.


We first obtained the most recent information we could find regarding purchasing power per US household per state. This data was readily available from 2015.  Next we obtained the number of households per state which was available from the US Census Bureau along with population.  Finally, we obtained the number of representatives per party in the House of Representative for the same time period (2015).  We used the US House of Representatives as it is a good estimate of the level of conservative versus liberal households in a state.

By multiplying the purchasing power per household by the number of representatives per party per state we derived the purchasing power equivalent for each party.

Our results show that 57% of the purchasing power in the US is by Republican or conservative households.  This is nearly 3 out of 5 household dollars are spent by conservative households.  If you take away California and New York the results would be even more lopsided.

The results of our study are not shocking.  In May of 2014 we performed an analysis of Congressional Districts at that time.  The outcome of that study showed similar results.  We collected the 2012 US census data housed at the government census site.  We also obtained a list of Congressional Representatives and their party affiliation from the US Congressional website for the 113th Congress voted into office starting in 2012.

What we found from the US Census data was that Democrats were the party of the super rich with 14 of the top 20 richest districts in America being Democratic districts at that time.

But what was also found was that 36 of the 39 poorest districts in America were Democratic districts.

(Note that the data used at that time did not include the US territories of Guam, Samoa, Mariana Islands, Virgin Islands and Puerto Rico which are also represented by Democrats and are also very poor districts.)

The working class districts were represented by Republicans by almost a two-to-one ratio.

If you excluded the 20 richest districts and the bottom 39 poorest districts there were 225 Republican working class districts and only 152 Democrat working class districts.  Republicans overwhelmingly represented the middle class districts by almost a two-to-one ratio. 

The middle class has the purchasing power in the US and the middle class predominantly votes Republican. 

US corporations take note because conservatives are the people who buy your products and services. 

When corrupt and dishonest Soros-funded liberal machines like Media Matters contact you to stop advertising with conservative media like the Gateway Pundit or Hannity know that the majority of country’s purchasing power lies with conservatives.

Ignore this at your own peril. 

Soros and the Democrats stand with violent Black Lives Matter while conservatives are your major purchasers.  It’s an easy decision to choose which side to focus on (Hint – not Black Lives Matter).

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