Shake & Bake – Jesse Jackson Demands Twitter Release Diversity Data

Shake and Bake—
Jesse Jackson Jr. smells blood.

It’s Shakedown Time—
Jesse Jackson Jr. called on Twitter to release its diversity data to his Rainbow Push Coalition.
PC World reported:

U.S. civil rights leader Rev. Jesse Jackson has called on Twitter to release its employee diversity information, which its Silicon Valley peers such as Google, Yahoo, LinkedIn and Facebook have already done.

The Rainbow Push Coalition, founded by Jackson, has also asked Twitter to signal its commitment to inclusion by hosting a public community forum to address the company’s plan to recruit and retain more black talent.

The coalition and black empowerment group,, plans to launch a Twitter-based campaign to challenge the company, the coalition said in a statement Thursday.

On Friday at the Netroots Nation conference in Detroit, ColorofChange will lead a “Black Twitter” plenary session where activists will push out the petition campaign over Twitter and other social media.

Tech companies have been under pressure to release employee diversity data since Jackson took up the campaign to highlight the underrepresentation of African-Americans in Silicon Valley companies, starting with a delegation to Hewlett-Packard’s annual meeting of shareholders.

twitter ethnicity
Twitter released this graph recently on Diversity in the US workforce. It appears Twitter is not alone in its hiring of minorities.

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