The Pain Of Inflation Leads Companies To Shrink Products, Not Prices

Manufacturers have continued to reduce portion sizes to keep up with record inflation around the country; experts call it “shrinkflation.” 

Some of the recognizable brands to shrink their products in recent months include CharminBounty, and Gatorade, which have been downsized but have retained their previous prices.

Other brands are starting to follow suit. 

A plethora of toiletries, food items, and even the leading brand of coffee are some of the latest products to reflect the inflation-driven change.

Here is a list of products reduced in size but not in price.

  • Haribo Goldbears candy dropped from 5 ounces to 4 ounces
  • Arm & Hammer laundry detergent fell from 75 ounces to 67.5 ounces
  • Folgers Classic ground coffee dropped from 51 ounces to 43.7 ounces
  • Kleenex reduced the count of tissues from 65 to 60
  • Angel Soft toilet tissue drop from 425 sheets to 320 sheets per roll
  • Honey Bunches of Oats dropped from 14.5 ounces to 12 ounces per box
  • Charmin Mega Roll toilet tissue dropped from 264 to 244 sheets
  • Crest toothpaste dropped from 4.1 ounces to 3.8 ounces per tube
  • Bounty paper towels dropped from 165 sheets to 147 sheets per roll
  • Gatorade Zero dropped from 32 ounces to 28 ounces per bottle
  • Quaker Oats instant oatmeal dropped from 10 to 8 pouches per box
  • Ziploc bags dropped from 54 bags to 50 bags per box
  • Dial body wash dropped from 21 ounces to 16 ounces per bottle
  • Wheat Thins crackers dropped from 16 ounces to 14 ounces per box

These size reductions in products have not reflected a change in pricing, further evidence of the profound impact of inflation on manufacturers, suppliers, and consumers.


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