The coronavirus pandemic has Americans hoarding toilet paper, hand sanitizer, canned soup… And ammunition.
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A new report from Ammo.com shows Americans are buying ammo in bulk as the economy teeters.
Some Americans will be prepared.
As the novel coronavirus (COVID-19) spreads across the United States, its impact can be seen in every community. Businesses and schools are closed, the market is volatile, and store shelves are empty as the American public scrambles to prepare for the worldwide pandemic and social distancing prescribed by the WHO and CDC.
While people stockpile toilet paper, hand sanitizer, and pantry essentials, they’re also purchasing ammunition at an unprecedented rate. Here at Ammo.com, we’ve seen a significant growth in sales that directly correlates with the rise of COVID-19 and its spread across the country. As we mentioned in a press release on March 6, 2020, we first noticed a 54% sales increase on February 23, as the search term “coronavirus” started to gain traction, according to Google Trends.
On March 10, 2020 – the day confirmed cases in the US reached over 1,000, increasing ten-fold in a week – we noticed an unprecedented 276% sales surge that continued through the end of last week and the weekend, as the virus was declared a pandemic, travel bans were implemented, and the stock market experienced its biggest crash since 1987.
When comparing 22 days worth of sales from February 23, 2020, through March 15, with sales from February 1, 2020, through February 22, our data shows these staggering statistics:
309% increase in revenue
78% increase in conversion rate
222% increase in transactions
77% increase in site traffic
27% increase in average order