Get Woke, Go Broke: Gillette Loses BILLIONS After Sexist and Lecturing #MeToo Razor Ads

In January Proctor & Gamble and Gillette decided to run razor ads trashing men and “toxic” masculinity in a courageous ad campaign.

The company decided the best way to promote their product was to attack their customer base.

The new ad highlighted sexist and bullying white males in the United States.

Of the 43 abusive males in the ad – 42 were white. 7 of the hero men out of 8 in the ad were black.

The ad did not do so well.  Many users promised to avoid the product.

The ad had 642,000 down votes after its first two days on YouTube.

All that wokeness did not pay off for Gillette and P&G.
Gillette lost $8 BILLION in the second quarter.

Reuters reported:

P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.

It looks like trashing their consumer base with feminist lecturing was not such a good idea, huh?

Photo of author
Jim Hoft is the founder and editor of The Gateway Pundit, one of the top conservative news outlets in America. Jim was awarded the Reed Irvine Accuracy in Media Award in 2013 and is the proud recipient of the Breitbart Award for Excellence in Online Journalism from the Americans for Prosperity Foundation in May 2016. In 2023, The Gateway Pundit received the Most Trusted Print Media Award at the American Liberty Awards.

You can email Jim Hoft here, and read more of Jim Hoft's articles here.

 

Thanks for sharing!