Proctor and Gamble and Gillette decided to run razor ads trashing men and “toxic” masculinity in their new ad campaign.
The company decided the best way to promote their product was to attack their customer base.
The new ad also highlights sexist and bullying white males in the United States.
Of the 43 abusive males in the ad – 42 are white. 7 of the hero men out of 8 are black.
The ad is not doing so well with many users promising to avoid the product.
The ad had 642,000 down votes after its first two days on YouTube.
But it gets worse…
When you open the US Gillette website you get a pop-up lecturing ad on abusive male culture.
BUT — When you open the Gillette website for ANY OTHER MARKET — including Saudi Arabia where men are taught to “discipline” their women, you will not see the anti-male ad!
It’s ONLY US men they have a problem with.
The Gillette ad ran in January.
This week Proctor and Gamble announced a slump in sales of their grooming products.
Via Market Watch
Sales of grooming products, including Gillette, slipped 1%, continuing a long string of declines. Margins disappointed. The upside earnings surprise came from non-operating items, like a tax-rate change.
Grooming products are 9% of P&G’s revenue.
Note– This post was updated to delete sales price cut from before the anti-men sales pitch.