WATCH: Thousands of Moms Protest ‘Sexual Innuendo’ In Kit-Kat Candy Commercial

It’s probably not a great idea for any company to pick a popular hip-hop song as a soundtrack for a TV commercial.

And you might especially want to steer clear of Missy Elliott’s song “Work It.” (Full lyrics below — Warning: Graphic).

More than 8,700 people have signed a petition objecting to the “tasteless” ad campaign.

 

“KIT KAT has launched a tasteless marketing campaign full of sexual innuendos,” One Million Moms write on their website.

“The inappropriate song playing in this commercial is called “Work It” by artist Missy Elliott and has no place in a candy bar commercial. This song is about sex, and the lyrics are extremely offensive. The song includes a word for male genitalia that is bleeped out by an elephant trumpet: ‘If ya got a big (phrrrrr), let me search it.’ Everyone knows children repeat what they hear. The focus of the commercial is the sexual message and not the product itself. The advertisement shows an unwrapped candy bar and briefly includes their logo at the end, but not once is KIT KAT audibly mentioned during their irresponsible commercial.”

The website includes a message people can send directly to the makers of Kit Kat. “I find KIT KAT’s disgusting new ‘Reverse Break’ commercial to be in poor taste. Everyone knows children repeat what they hear. KIT KAT using a song about sex to sell candy bars is irresponsible. Offensive ads cause parents to lose respect for a company, and complaints should not be taken lightly. I urge KIT KAT to put a stop to inappropriate marketing campaigns and cancel the “Reverse Break” ad immediately. I will not purchase any KIT KAT products until this commercial is pulled off the air and removed from your website.”

For the record, here are the full lyrics to Elliott’s “Work It,” courtesy of Google:


DJ, please pick up your phone, I’m on the request line
This is a Missy Elliott one-time exclusive, come on
Is it worth it? Let me work it
I put my thing down, flip it and reverse it
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
If you got a big, let me search ya
And find out how hard I gotta work ya
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
I’d like to get to know ya so I could show ya
Put the pussy on ya like I told ya
Give me all your numbers so I can phone ya
Your girl acting stank, then call me over
Not on the bed, lay me on your sofa
Call before you come, I need to shave my chocha
You do or you don’t or you will or won’t ya?
Go downtown and eat it like a vulture
See my hips and my tips, don’t ya?
See my ass and my lips, don’t ya?
Lost a few pounds and my waist for ya
This the kinda beat that go ra-ta-ta
Ra-ta-ta-ta-ta-ta-ta-ta-ta-ta
Sex me so good I say blah-blah-blah
Work it, I need a glass of water
Boy, oh boy, it’s good to know ya
Is it worth it? Let me work it
I put my thing down, flip it and reverse it
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
If you got a big, let me search ya
And find out how hard I gotta work ya
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
If you a fly gal, get your nails done
Get a pedicure, get your hair did
Boy, lift it up, let’s make a toast-a
Let’s get drunk, that’s gonna bring us closer
Don’t I look like a Halle Berry poster?
See the Belvedere playing tricks on ya
Girlfriend wanna be like me, never
You won’t find a bitch that’s even better
I make you hot as Las Vegas weather
Listen up close while I take it backwards
I’m not a prostitute, but I could give you what you want
I love your braids and your mouth full of floss
Love the way my ass go bum-bum-bum-bum
Keep your eyes on my bum-bum-bum-bum-bum
You think you can handle this badonkadonk-donk
Take my thong off and my ass go boom
Cut the lights on so you see what I could do
Is it worth it? Let me work it
I put my thing down, flip it and reverse it
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
If you got a big, let me search ya
And find out how hard I gotta work ya
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
Boys, boys, all type of boys
Black, White, Puerto Rican, Chinese boys
Why-thai, thai-o-toy-o-thai-thai
Rock-thai, thai-o-toy-o-thai-thai
Girls, girls, get that cash
If it’s 9 to 5 or shaking your ass
Ain’t no shame, ladies do your thing
Just make sure you ahead of the game
Just ’cause I got a lot of fame super
Prince couldn’t get me change my name, papa
Kunta Kinte a slave again, no sir
Picture blacks saying, “Oh yes’a, massa” (No!)
Picture Lil’ Kim dating a pastor
Minute Man and Big Red could outlast ya
Who is the best? I don’t have to ask ya
When I come out, you won’t even matter
Why you act dumb like, uh, duh?
So you act dumb like, uh, duh
As the drummer boy go ba-rom-pop-pom-pom
Give you some-some-some of this Cinnabun
Is it worth it? Let me work it
I put my thing down, flip it and reverse it
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
If you got a big, let me search ya
And find out how hard I gotta work ya
Ti esrever dna ti pilf, nwod gniht ym tup
Ti esrever dna ti pilf, nwod gniht ym tup
To my fellas, I like the way you work that
To my ladies, you sure know how to work that

 

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