NFL Kneelers Season Kicks Off with a Whimper and Rain — 10 Year Low in Ratings

The NFL kicked off last night.
The ratings were at a 10 year low.

The game was rain-delayed.

Deadline reported:


The Heavens did not seem well disposed to the official beginning of the NFL season last night as rain and possible lightening in the City of Brotherly Love pushed back the start of the Philadelphia Eagles gridiron battle against the Atlanta Falcons.

With only Eagles defensive end Michael Bennett taking to the bench in protest during the national anthem, when thing finally did kick-off on NBC around 9 P ET, it certainly didn’t seem to be the most inspiring game. At one point with tell-it-like-it-is Philly fans were booing the current Super Bowl champs on live TV for their lame efforts on the field…

…Sadly, that glory did not translate into the ratings

With a 13.4/5 in the metered markets, the post-midnight ending game is down 8% from last year’s kickoff of September 7, 2017. In one of the lowest season openers ratingswise and facing portions of a cable news covered rally by a very NFL critical President Donald Trump, last night’s game is not only down from last year, but 2016, 2015 and 2014 – all of which saw successive declines.

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