FLASHBACK: Reebok Pulls ‘Cheat On Your Girlfriend, Not Your Workout’ Ad Campaign After Public Backlash (PHOTO)
As the saying goes, “people who live in glass houses shouldn’t throw stones.” Reebok is experiencing a public backlash after attempting to shame President Trump over his comments towards France’s First Lady Brigitte Macron. The mainstream media was exasperated after the President complimented Brigitte Macron on her figure and the athletic wear company thought it was wise to jump in on the “fun.”
As The Gateway Pundit previously reported:
Reebok Fitness Apparel & Footwear manufacturer went full Social Justice Warrior and posted this tweet on Friday.
With this tweet Reebok did three things.
1.) They condemned complimenting women
2) They trashed President Donald Trump for complimenting the French President’s wife.
3.) The decided they no longer want conservatives to purchase their products.
Reebok forgets it has put out a host of sexist ads in the past.
“The internet never forgets.”
Comedian Jim Norton tweeted out series of sexist ads done by Reebok.
https://twitter.com/JimNorton/status/886288796442132481?ref_src=twsrc% 5Etfw&ref_url=http% 3A% 2F% 2Ftwitchy.com% 2Fsamj-3930% 2F2017% 2F07% 2F15% 2Fouchville-jimmy-norton-stomps-reebok-with-their-own-sexist-ad-for-calling-trump-sexist% 2F
The ad that hasn’t attracted much attention during this backlash, but is certainly the worst, is its “Cheat on your girlfriend, not your workout” campaign from 2012. After public outrage, it was retracted.
— Joshua Dov Caplan (@joshdcaplan) July 17, 2017
As per Business Insider:
Like any good workout buddy, Reebok is dedicated to keeping hesitant gym goers on that treadmill.
But the general public was less than thrilled when the athletic shoe/apparel company released a poster with the motivational message: “Cheat on your girlfriend, not on your workout.“
The what-were-they-thinking ad has been met with the expected fire, brimstone, and pitchforks. Radar Online got its virtual hands on a letter that CheaterVille.com, a website dedicated to calling out cheaters from around world, sent to Reebok threatening a boycott.
“CheaterVille will not stand by and let you keep this ad running wih tout a fight,” founder James McGibney wrote. “We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given.”
After a few hours of silence, Reebok did just that.
Reebok spokesperson Dan Sarro told part of a global marketing campaign but only appeared in one German gym. Reebok’s statement reads:that the ad wasn’t a
“We regret that some offensive Reebok materials were recently printed. The signs were removed as soon as we were made aware of them. I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all.”