TRUMP Spent HALF as Much as Hillary and ONE-THIRD as Much As Obama in 2012

Donald Trump spent about half as much as Hillary Clinton in this year’s election.

Via CNBC: The Trump campaign committee spent about $238.9 million through mid-October, compared with $450.6 million by Clinton’s. That equals about $859,538 spent per Trump electoral vote, versus about $1.97 million spent per Clinton electoral vote.

Trump also spent one-third as much as Barack Obama in 2012.

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Barack Obama and his Super PACs spent $874.6 million dollars before the election.
Reuters reported:

Relying heavily on an unorthodox mix of social media, unfiltered rhetoric, and a knack for winning free TV time, the New York real estate magnate likely paid less than $5 per vote during his insurgent White House bid, about half what Clinton paid, according to a Reuters analysis of campaign finance records and voting data. Those figures assume the candidates spent all the funds they raised.

Trump’s cost-effective win has upended prevailing concepts about the influence of money in American politics and raised the question of whether a lean, media-savvy campaign can become the new model for winning office in the United States.

Political strategists and academics tend to agree, however, that Trump’s performance would be tough to repeat. A household name for his luxury brand resorts, reality TV stardom, and ability to surround himself with non-stop controversy, Trump held advantages that many political candidates lack.

“I think this is a case where Trump had unique characteristics as a candidate that allowed him to pursue a different type of strategy,” said Tony Corrado, a professor of government at Colby College in Maine.

In total, Trump raised at least $270 million since launching his campaign in June 2015, a little more than a third of the money that Obama’s re-election campaign spent in 2012, according to the most recent filings with the Federal Elections Commission.

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