Wednesday night was supposed to be a ratings bonanza for the DNC.
Unfortunately, despite Obama and Biden headlining the evening TV viewers were turned off.
They’ve heard all the lies before.
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The former Secretary of State will be the headliner tonight, but last night saw NBC and ABC tie in that 10 PM slot where the Big 3 are showing the DNC live. Looking at the 10 – 11 PM ET hour, the Comcast-owned net and the Disney-owned net both got a 0.7/4 rating among adults 18-49. In overall viewers in early numbers, NBC was tops with 3.6 million viewers and ABC had 2.7 million. CBS was third with a 0.4 and 2.0 million watching. With President Obama speaking until around 11:15 PM ET, which is when Clinton made her cameo, expect a greater than usual adjustment later today.
Even with all the big names onstage last night, convention-to-convention, the combined rating of the DNC stumbled against Donald Trump and the RNC. Day 3 in Philadelphia was down 18% in the fast affiliates key demo from the drama of Day 3 in Cleveland when Ted Cruz refused to endorse the candidate and running mate Mike Pence spoke.