It turns out lots of Americans had no interest in watching a bunch of super rich Hollywood celebrities whining about race and diversity at an awards show. Who could have guessed?
Deadline Hollywood reports:
Oscar Ratings: Chris Rock’s Return As Host Draws 34M Viewers In 8-Year Low
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The Oscars were all given out last night at the 88th Academy Awards but despite one of the most anticipated opening monologues in years due to the diversity controversy, it turns out there is no gold, nor silver or bronze for ABC. With 34.3 million total viewers watching the Chris Rock hosted shindig from the Hollywood and Highland on Sunday, the Oscars took a tumble this year to hit an 8-year low and the third lowest viewership ever.
With wins by Spotlight, Brie Larson, a long waiting Leonardo DiCaprio and Alejandro G. Iñárritu, last night’s results are down 8% and 5% respectively in total viewership and the key demo from last year’s Neil Patrick Harris hosted show. Among adults 18-49 last night’s 8:30 – 11:51 PM ET Oscars got a 10.4 rating – another multi-year low. Now, if last year’s increase of 700,000 total viewers in the very final numbers, are any indication, things could go up for the Oscars in the next couple of days but likely not enough to break that 8-year low mark.
What a shame.