Abortion Rights Group Attacks Doritos Super Bowl Ad for ‘Humanizing’ Fetus

The pro-abortion rights group NARAL Pro-Choice America attacked Doritos for “humanizing” a fetus depicted in ultrasound imaging in an ad promoting the popular snack chip that aired during the Super Bowl on Sunday night.

Doritos Ultrasound YouTube
Image source via YouTube.

NARAL went after Doritos as part of a tweet-storm critiquing Super Bowl ads from a leftist/feminist point of view.


The Doritos ad has been publicly available on YouTube since January 9,2016 and had over 600,000 views.

The description posted with the ad reads:

“Doritos Super Bowl 50 Commercial 2016 Crash the Super Bowl Finalist Ultrasound. Doritos: 2016 Crash the Super Bowl Finalist, ‘Ultrasound’. This Doritos 2016 Crash the Super Bowl Finalist commercial, created by Peter Carstairs from Perth, Australia, takes us through a couple’s ultrasound session. The director Peter made one of the best Doritos commercial. In this commercial The husband eats a bag of Doritos loudly, and the wife complains to the doctor about what she has to deal with. He begins to move a chip toward his wife’s belly and the baby reaches for it. Having some fun with this, he moves the chip back and forth and watches as the fetus pushes toward it, causing the woman to yell in pain. Fed up with his nonsense, she grabs the chip and flings it across the room. She suddenly lets out a loud scream, and the doctor and husband join in the screaming as the baby’s cries can be heard.”

In the past four days since the ad was announced by Doritos in a new posting on YouTube as a Super Bowl finalist the ad has garnered over 8,500,000 views.

NARAL posted to Twitter Sunday evening upon seeing the Doritos ad during the Super Bowl broadcast.

“#NotBuyingIt – that @Doritos ad using #antichoice tactic of humanizing fetuses & sexist tropes of dads as clueless & moms as uptight. #SB50”

NARAL is hostile to mandatory ultrasounds for pregnant women considering abortions, saying they are intended to “shame and harass women“.

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