Starbucks Gets Early Start in War on Christmas With HOLIDAY CUPS
Starbucks decided to go with “Holiday” instead of “Christmas” in their product design this year.
Starbucks responded to the furor that followed by noting that the plain, red cups mimic “a blank canvas” and that customers can use to tell their own stories. The company said that the new design is a “more open way to usher in the holidays.”
“In the past, we have told stories with our holiday cuvps designs,” Jeffrey Fields, Starbucks vice president of design and content, said in a statement. “This year we wanted to usher in the holidays with a purity of design that welcomes all of our stories.”
The press release noted that Starbucks has expanded since creating its first holiday cup from just 1,400 stores in a few countries to more than 23,000 stores across the globe.
“Starbucks has become a place of sanctuary during the holidays,” Fields added. “We’re embracing the simplicity and the quietness of it. It’s more open way to usher in the holiday.”
A lot of their customers are still going to say Merry Christmas.
Sorry for being so cheerful.