The GunTV live shopping channel will provide unique content and a wide range of firearms and related product and services to a scale television and social media Internet audience working with manufacturers and federally licensed firearms dealer business partners in the nation to provide seamless fulfilment and customer service, and give manufacturers measurable ad spend ROI.
GunTV is set to launch in January with six hours of daily programming – mostly shopping, starting at 1 a.m. The channel expects to expand to a 24/7 lineup its first year.
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GunTV, a new firearms home shopping channel, is set to launch in early 2016. The channel – presented by the Social Responsibility Network – has partnered with Louisiana firearms distributor Sports South, “the country’s oldest and largest single-source distributor of firearms and ammunition.”
“The team at GunTV has an extensive background in television shopping networks, a well-established method of reaching consumers that has been absent from the shooting sports industry,” Sports South president Tripper Dickson said in a statement posted on the GunTV site. “Sports South is delighted to help GunTV bring this innovative concept to our industry and our strong network of retail dealers. We believe this platform has great potential to generate excitement and sales while sending the right message to a broader audience.”
After customers place orders, Sports South ships the merchandise to a gun store in their area, where the transaction is handled after a background check, like other gun purchases.
he project has been coming together for some time and its media kit actually had projected a late 2015 launch. It’s now set for January, and will kick off with programming stressing firearms safety.