New KIA Commercial Kicks PC Culture Square in the A$$

KIA motor company unveiled its new marketing campaign during NFL football over the weekend.

The first spot features a father and son carrying a trophy to their vehicle after the boy’s football season ends.The father examines the trophy to find it’s a simple participation trophy even though his son’s team won every game. His reaction will bring a smile to the face of every sports fan and anyone who’s tired of having to tiptoe around Generation Precious Snowflake.

Kudos to KIA Motors for having the sack to go there.

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