KIA motor company unveiled its new marketing campaign during NFL football over the weekend.
The first spot features a father and son carrying a trophy to their vehicle after the boy’s football season ends.The father examines the trophy to find it’s a simple participation trophy even though his son’s team won every game. His reaction will bring a smile to the face of every sports fan and anyone who’s tired of having to tiptoe around Generation Precious Snowflake.
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Kudos to KIA Motors for having the sack to go there.