National public radio commissioned a design company to design a new flag (with your money) to replace the Confederate flag.
This is what they came up with.
Stripes must be in.
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In the heated debate surrounding the Confederate Flag, the defense offered by many has been that the symbol isn’t representative of a culture built on slavery and racism but is, instead, a banner representing that Southerners are simply proud of their home, their people and their culture.
“What other symbol immediately lets the world know you are from the South?” they argue.
To tackle the problem, Studio 360, a national public radio program, commissioned a Texas-based design firm to design a new flag to represent the modern South. With a diverse team of designers with ties to both sides of the Mason-Dixon line, 70kft embraced the challenge with an understanding of the importance of their task.
“The South is unique as a region in that it already has an informal definition,” Gus Granger, founding principal of 70kft and a lead creative on the redesign project, said in a conversation with AL.com. The problem is that, obviously, this community that people feel so passionate about “has out of date visual assets to help define its identity.”