Minnesota is blowing $9 million on Paul Bunyan and Babe Obamacare ads.
That ought to be persuasive – to the sixth grade crowd.
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Paul Bunyan seldom is thought of as an insurance salesman.
But the Minnesota icon and his sidekick, Babe the Blue Ox, play lead roles in a new $9 million campaign to promote a state-operated health insurance exchange, where roughly 1 million residents will be encouraged to obtain coverage over the next several months.
On Sunday, executives with the state’s insurance marketplace, which is called MNsure, unveiled an awareness campaign that features the folklore characters suffering humorous mishaps while waterskiing, ice skating and chopping trees.
The injuries are meant to lightly illustrate the campaign’s tagline, which calls Minnesota the “Land of 10,000 reasons to get health insurance.”