The Squish Alternative – Mike Huckabee to Take On Rush Limbaugh With New Radio Gig
The former governor will offer a kinder, gentler more apologetic voice to conservative talk.
The Politico reported:
Rush Limbaugh, the longstanding undisputed king of conservative talk radio who’s been dogged by controversy recently, is about to face some more heat. Not from the left, but this time from the right.
On Monday, former Arkansas governor and one-time Republican presidential candidate Mike Huckabee will launch a three-hour radio program on almost 200 stations across the country, going voice-to-voice with Limbaugh in the noon-to-3 p.m. time slot, Monday through Friday.
Cumulus Media, which owns and operates the new program, is already pitching Huckabee to listeners and advertisers as the “safe alternative” to a man who has recently found himself under weeks of intense fire – not for the first time – and who some believe could be vulnerable to a challenge from someone offering a kinder, gentler conservative voice.
“Our tagline is, ‘More conversation, less confrontation’,” Huckabee told POLITICO. “I’m going to treat every guest with respect and civility. Nobody is going to come on and get into a shouting match with me. That’s just not my style.”
Making a direct comparison with Limbaugh, John Dickey, the co-COO of Cumulus Media, adds, “This is going to be safer from a commercial standpoint, and more respectful from a listener’s perspective. I think that environment has been sorely lacking in talk radio.”
While representatives of “The Rush Limbaugh Show,” a Clear Channel property, and its syndicator, Premiere Networks, agree Huckabee will, in fact, offer a “safer” alternative, they strongly reject any suggestion that he poses a threat to Limbaugh’s audience and enormous influence. In their eyes, Huckabee is just the latest in a long line of would-be competitors who have never been able to measure up.