It's Come to This… Feds Subpoena Chuck E. Cheese

Government Gone Wild–
The federal government subpoenaed Chuck E. Cheese this week. They suspect the company may be marketing their product to teens and children.
Ya think?

“Chuck E. Cheese: Where a Kid Can Be a Kid!”

The federal government has subpoenaed Chuck E. Cheese for marketing their product to children.
Advertising Age reported:

The Federal Trade Commission is once again handing out subpoenas to companies that market food to children and teens.

Three years after initially delivering what is technically known as “orders to file special report” to 44 marketers, the FTC last week began sending subpoenas to 48 companies in order to prepare a follow-up to its 120-page report issued in 2008, “Marketing Food to Children and Adolescents: A Review of Industry Expenditures, Activities and Self-Regulation.”

“This is a follow-up to measure the effects that self-regulation has had over the last three years,” said Carol Jennings, spokeswoman for the FTC’s Division of Advertising Practices/Bureau of Consumer Protection. “We are supportive of industry voluntary efforts to limit their marketing to kids and this will see whether more is needed.”

Ms. Jennings said the findings will be made available to the public.

A handful of marketers that received subpoenas in 2007 were left off the 2010 list, presumably because they have limited their marketing to children. Twelve companies on this year’s list are new, but 36 companies are once again receiving subpoenas — including Yum Brands, which was called out by FTC Chairman Jon Leibowitz in a December 2009 speech in which he said, “Many companies that market heavily to children and teens have yet to join or make a commitment. Why, for instance, hasn’t Yum Brands, with its KFC, Taco Bell, and Pizza Hut chains, stepped up? Or Chuck E. Cheese and IHOP? Or the marketers of Air Heads and Baby Bottle Pops?”

Calls to Yum Brands were not returned. A spokeswoman for CEC Entertainment, parent company of Chuck E. Cheese, said she could not comment without having seen the subpoena.

Here’s the list of companies:



(marketers in bold did not receive a similar subpoena in 2007)

  1. Boskovich Farms
  2. Burger King Holdings
  3. California Giant
  4. Campbell Soup Co.
  5. CEC Entertainment
  6. Chiquita Brands International
  7. The Coca-Cola Co.
  8. Coca-Cola Bottling Co.
  9. Coca-Cola Enterprises
  10. ConAgra Foods
  11. Dairy Management
  12. Danone Foods
  13. Del Monte Fresh Produce
  14. Doctor’s Associates
  15. Dole Food Co.
  16. Dr. Pepper Snapple Group
  17. Dunkin’ Brands
  18. General Mills
  19. Grimmway Enterprises
  20. Hansen Natural Corp.
  21. The Hershey Co.
  22. Hinkle Produce
  23. Hostess Brands
  24. Imagination Farms
  25. Kellogg Co.
  26. Kraft Foods
  27. LGS Specialty Sales
  28. Mars, Incorporated
  29. McDonald’s Corp.
  30. McKee Foods Corp.
  31. National Fluid Milk Processor Promotion Board
  32. Nestlé USA
  33. PepsiCo
  34. Perfetti Van Melle USA
  35. The Procter & Gamble Company
  36. Ralcorp Holdings
  37. Ready Pac Produce
  38. Red Bull North America
  39. Rockstar
  40. Sonic Corporation
  41. Stemilt Growers
  42. Summeripe Worldwide
  43. Sunkist Growers
  44. Sunny Delight Beverages Co.
  45. The Topps Co.
  46. Unilever United States
  47. Wendy’s/Arby’s Group
  48. Yum Brands

Hat Tip Annie

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