As NY Times Revenues Reach Record Lows– Paper Offers Political Ad Discounts

Well, this doesn’t make much sense…

The New York Times ad revenue declined a stunning 3.2% in August.
Their shares set new 52 week lows two days in a row this week.

The New York Times has had a rough go lately.


So what does the paper do??

They offer a discount on their anti-Petraeus ad.
They claim this is the standard rate although not everyone was given this same discount.

Then, Rudy Giuliani demanded the same price for his ad.
What could they do?
They gave it to him.

Question for The New York Times:
Is this really the best time to be cutting rates?

MORE: Doug Ross reports that their online readership numbers are dropping faster than Michael Moore’s mattress!

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