President Trump aired a hard hitting commercial during NBC’s broadcast of Sunday Night Football encouraging Americans to “vote Republican” to “stop the caravan” of 7,000 migrants marching through Central American and Mexico to the United States.
A copy of the commercial was posted by a critic to Twitter. The ad features footage of the caravan, a convicted cop killer illegal alien, President Trump at the border and a woman walking into a voting booth.
This generalization is both disgusting and disrespectful . Putting down a culture for your political agenda is unacceptable . And Donald Trump is endorsing it because of his view on the caravan ? I’m vexed . #CaravanaMigrante #DonaldTrump pic.twitter.com/ZDkQlz8Lxl
— Sandraliz (@xo_sandraliz_xo) November 5, 2018
The ad, which was rejected by CNN earlier, represents a decision by Trump to go all in on protecting the border as a closing argument for Tuesday’s mid-term elections.
CNN refused to run this ad… I guess they only run fake news and won’t talk about real threats that don’t suit their agenda. Enjoy. Remember this on Tuesday. #vote #voterepublican pic.twitter.com/VyMm7GhPLX
— Donald Trump Jr. (@DonaldJTrumpJr) November 3, 2018
Reaction was swift and angry.
https://twitter.com/PalmerReport/status/1059286460019417088
Hollywood celebrity Judd Apatow to his 2.37 million followers on Twitter, “So @nbc and @Comcast aired that racist Trump caravan commercial during the football game. Who made that decision? How did they decide it was ok? I am disgusted that you would air that after @cnn refused to air it because it is explicitly racist. Shame on you. @NBCNews”
So @nbc and @Comcast aired that racist Trump caravan commercial during the football game. Who made that decision? How did they decide it was ok? I am disgusted that you would air that after @cnn refused to air it because it is explicitly racist. Shame on you. @NBCNews
— Judd Apatow 🇺🇦 (@JuddApatow) November 5, 2018
Holy Crap!!!!! Did everyone just see that Trump commercial about the caravan? What a travesty! There is no caravan coming. This scumbag president is ruling by fear just like Hitler. VOTE against every republican running. Make the Blue Wave happen. #Packers #Patriots #GBvsNE
— Giovanni I. Alabiso (@GiovanniAlabiso) November 5, 2018
Wow I just saw the crazy racist TV ad which Trump paid for to try to stoke fear into the heartland of America about the “caravan” of poor immigrants trying to make their way to a better… https://t.co/UfgZY0xJPz
— G. Love (@glove) November 5, 2018
And the inevitable call by the left to boycott NBC:
https://twitter.com/PalmerReport/status/1059298453770174464
The ad was released on Friday with an announced $1.5 million ad buy.
Our new ad starts tonight. Take a look at this ad running nationally for a 1.5MM dollar buy. BUT, @CNN will not let us buy on their network. Do they not want to show REAL news? @donlemon pic.twitter.com/QyeiMDQG1R
— Brad Parscale (@parscale) November 2, 2018
AdAge reported on October 2 a 30 second ad on SNF runs around $665,000.
“After two years of price hikes for a 30-second commercial in NBC’s “Sunday Night Football,” those increases have stalled this season. Advertisers are paying $665,677 on average for a 30-second spot in the broadcast, about $30,000 less than the $699,602 advertisers paid last year.”