Levi Strauss & Co. was founded in 1800’s and became successful selling blue jeans to many people who probably carried guns openly. Now it looks as though they’re prepared to throw gun carrying customers under the bus.
Levi Strauss: Do Not Bring Your Legal, Concealed Carry Firearms Into Our Stores
Levi Strauss & Co. CEO Chip Bergh is posting an open letter to customers, asking law-abiding citizens to refrain from bringing their concealed carry firearms into Levi Strauss stores.
Bergh said his letter represents a “request” rather than a “mandate” or all-out ban, but he hopes customers will honor the request and enter Levi Strauss stores unarmed.
Fortune published Bergh’s letter, where he wrote:
Providing a safe environment to work and shop is a top priority for us at Levi Strauss & Co. That imperative is quickly challenged, however, when a weapon is carried into one of our stores. Recently, we had an incident in one of our stores where a gun inadvertently went off, injuring the customer who was carrying it.
So, while we understand the heartfelt and strongly-held opinions on both sides of the gun debate, it is with the safety and security of our employees and customers in mind that we respectfully ask people not to bring firearms into our stores, offices or facilities, even in states where it’s permitted by law. Of course, authorized members of law enforcement are an exception.
Levi Strauss could lose business over this not just from gun owners, but from people who believe in our Constitution and are sick of progressive politics in consumer culture.
Levis jeans used to be associated with cowboys. What is their new image going to be? Hipsters?