Indonesia Sportswear Washing Instructions: “Give This Jersey to Your Woman, IT’S HER JOB”
Indonesian sports apparel manufacturer included these washing instructions on their latest soccer jerseys:
“Washing Instructions: Give This Jersey to your woman IT’S HER JOB”
This did not go over well in certain circles.
Jakarta. An Indonesian sports apparel manufacturer apologized on Sunday after coming under attack for printing washing instructions deemed sexist on the shirt of a local top flight soccer club.
“Washing Instructions. Give this jersey to your woman. IT’S HER JOB,” Salvo Sports printed on the inside of the shirt they designed for Pusamania Borneo, who begin their Indonesian Super League campaign next month.
Salvo were hit with complaints on social media after posting pictures of the offending message on Twitter this week before they issued an explanation and unreserved apology on Sunday, international women’s day.
“The message is simply, instead of washing it in the wrong way you might as well give it to a lady because they are more capable,” Salvo posted.
“There’s no intention to humiliate women. In contrast, (we want to tell the men) learn from women on how to take care of clothes because they pay attention to details.
“Not all men understand/know how to take care of their own clothes, women are more knowledgeable/experts on such matters.
“We apologize profusely for any miss-interpretations.”
— Viola | भिओला (@veeola) March 6, 2015