‘Adopt a Liberal Entertainer’ Marketing Campaign to Get “Hating Breitbart” Into Their Mailbox
Guest Post by Mara Zebest
A marketing campaign aimed at getting Breitbart fans to adopt a Liberal to get the documentary “Hating Breitbart” into their mailboxes. The article information offered from the Hollywood Reporter and FoxNews targets Liberal Entertainers, but don’t rule out Liberal neighbors, friends, and students.
One of my favorite quotes is from Samuel Adams who stated:
“It does not require a majority to prevail, but rather an irate, tireless minority keen to set brush fires in people’s minds.”
Combine the above idea with a favorite analogy in which changing minds is similar to how a sculpture is created. The final product isn’t created by the first hit of the chisel, but rather through the repeated hits. So the goal of this campaign can contribute to changing minds, one chip at a time.
FoxNews reports the following:
Even if they have no interest in watching it, celebs like Michael Moore and Sean Penn may soon be getting copies of the movie “Hating Breitbart” in the mail.
The film will be played in select theaters for a second time on May 17 and be available on DVD on May 21. In honor of the movie’s DVD release, the film’s website is offering fans the chance to mail a copy of “Hating Breitbart” to certain liberal celebrities, professors and journalists.
Through the process the website calls “adoption” users can send a DVD for $14.99.
“This is your chance to make a difference in the lives of those leaders in academia, entertainment, the media, politics and the law by “sponsoring” them,” the site reads.
The site suggests DVDs be sent to personalities like Rachel Maddow or Anderson Cooper and celebs like Joy Behar or Danny Glover. Users can also send the movie to “liberal college students” or politicians.
“Hating Breitbart” originally hit theaters back in November and was given an R-rating. Now, the movie has been editing and is rated PG-13, according to The Hollywood Reporter.
The Hollywood Reporter offers the following:
Whether they want them or not, actors like Sean Penn and Danny Glover could be getting DVDs of the documentary “Hating Breitbart” in their mailboxes.
A film that explores media bias has launched an “adoption” service for consumers who buy into the theory that Hollywood and most mainstream journalists consistently deliver left-wing messages.
The film, Hating Breitbart, opens a second limited run in theaters May 17, when it is also released on DVD and available on VOD.
The campaign at the movie’s website lets visitors “adopt a liberal entertainer” or a “liberal journalist,” as well as a liberal professor, lawmaker, college student or Supreme Court justice.
Adoption costs $18.99 and it allows the user to have a Hating Breitbart DVD mailed to a member of their chosen category.
Adoption of a liberal entertainer, for example, ensures that a DVD will be mailed to one of several celebrities, including Sean Penn, Michael Moore, Danny Glover or Joy Behar. Adoption of a liberal journalist will trigger the mailing of a DVD to the likes of Chris Matthews, Rachel Maddow or Anderson Cooper.
Whether the intended targets watch the movie or not is another matter.
“It’s similar to those groups who arrange for Americans to sponsor malnourished children overseas,” said director Andrew Marcus. “Only in this case we’re talking about intellectually malnourished members of our media.”
The film is a documentary about Andrew Breitbart, a deceased new-media conservative who always framed his stories — Anthony Weiner’s pornographic tweets, for example — in a way that would expose alleged liberal bias in the media.
“These are people who live in an echo chamber,” Marcus said of mainstream journalists. “We want to help them hear other points of view… We think of it as sensitivity training for insensitive liberal members of the establishment.”
An R-rated version of Hating Breitbart was released theatrically in November and generated just $81,000 in eight theaters. The movie has been re-cut and is now rated PG-13. A trailer is below. The movie is being distributed on DVD and theatrically by Freestyle Releasing.
Scroll down at the Hollywood Reporter for a ‘Hating Breitbart’ Trailer.