The Jeep Super Bowl ad narrated by Oprah Winfrey tonight claimed that “America will be whole again.”
We hope so.
It’s been a rough few years under Barack Obama.
The ad would be more convincing if Jeep didn’t open up jobs in China this month and not America.
Chrysler CEO Sergio Marchionne announced the plans in mid-January.
The Detroit News reported, via The Examiner:
“As part of our global expansion of the Jeep brand, there are some cars — that because of the price position in the market — can never be made in the U.S. and exported,” Marchionne told reporters on the sidelines of the North American International Auto Show. “We’re going to be announcing the first step in the globalization of Jeep (in China). There’s another one that’s going to come in Russia. These things are part of a natural process of expansion.”
If America is ever “made whole” again, it likely won’t be because of Jeep.