Red Bull’s Space Jump with Felix Baumgartner Worth Over $100 Million in Ad Spend

According to The Telegraph – The energy drink company’s risk-taking marketing is paying off as industry insiders suggest its space jump could be worth £100m to the brand.

A gutsy call.

The Telegraph reported:

As Felix Baumgartner dropped through the sound barrier on Sunday, his 24-mile freefall from the edge of space did not just signal world records breaking.

For relieved Red Bull executives, his safe landing represented tens of millions of pounds of media coverage. One advertising executive guessed the exposure could be worth £10m in the UK and as much as £100m worldwide. To put that in context, a 30-second ad slot during the US Super Bowl, the most prime time you can get, costs £2.2m.

The jump marked Red Bull’s most ambitious attempt yet to harness its caffeinated soft drink to the qualities of speed and adventure, following on from events ranging from a motorcyclist jumping on to the Arc de Triomphe to planes racing a slalom course metres above the Thames.

“I’m completely in awe of Red Bull as a brand,” said marketing guru Mark Borkowski. “Very few brands would have the appetite to do something so risky.”

1. 

   #1 October 16, 2012 at 6:02 pm

   srdem65 commented:

   I don’t care if he jumped off of the Moon, I’m still not buying that stuff.

2. 

   #2 October 16, 2012 at 6:09 pm

   Cutlers Bad Thumb commented:

   Wasn’t this Obamas nick name in college….
   Red…( Communist)
   Bull…(This for all the BS he spreads around daily)…..

3. 

   #3 October 16, 2012 at 6:17 pm

   bg commented:

   ++

   gee, i wonder where they filmed
   that, space mounyain?? /SARC/

   CONGRATULATIONS!!

   GREAT GOING FELIX!!

   ==

4. 

   #4 October 16, 2012 at 6:40 pm

   Earthmover commented:

   Obama should ask them to make their number one priority to reach out to the
   Muslims just like NASA. God, what an idiot….

5. 

   #5 October 16, 2012 at 7:11 pm

   artsykr commented:

   what happened to the featured story? this is what i got when i tried to pull up the comments:

   “Not Found

   Apologies, but the page you requested could not be found. Perhaps searching will help.
   Search for: ”

   Way off topic i know but tried also to contact admin to send email but that too was a no go…

6. 

   #6 October 16, 2012 at 7:17 pm

   Sam Stone commented:

   Never had a Red Bull never will but I will now forever remember the name.

7. 

   #8 October 16, 2012 at 7:35 pm

   TeachX3 commented:

   I don’t do RedBull, think the stuff tastes nasty… but I do say CONGRATS to Felix and Co and WOOHOO I do love capitalism!

8. 

   #10 October 16, 2012 at 9:32 pm

   Winston Wolfe commented:

   Pretty bad when an energy drink currently has a better space program than NASA.

9. 

   #13 October 17, 2012 at 12:38 pm

   stuart commented:

   Over the years I have had to make some long drives to get to places far from home in the shortest time. (So far, my record is about 1000 miles in a single day.) A Red Bull, and a tank of gas was always good for another six hours of driving. No high, just alertness and improved concentration on the tasks at hand. Better than a double espresso.
   Red Bull thumbs up.

10. 

    #14 October 17, 2012 at 12:44 pm

    stuart commented:

    Post script: You might well ask why I don’t just fly. Fact is I used to before the TSA turned air travel into act of abject submission. I just don’t trust myself to remain cool and collected if some TSA agent started squeezing my “junk”. I don’t need a felony conviction for aggravated assault.