Public-Private Group Blows $200 Million – Creates New Dot Logo
They say it has a 21st century look to it.
Say hello to the “United States of Awesome Possibilities.”
That’s the tagline for a new ad campaign designed to promote the U.S. of A., an effort to boost business and leisure travel in order to spur economic growth, Advertising Age reports.
The campaign, set to launch next year, is the brainchild of the Corporation for Travel Promotion (CTP), a private-public partnership formed to encourage tourism, with a marketing budget of $200 million. The corporation calls the push “the first-ever coordinated global marketing effort dedicated to welcoming internatioinal travelers to the United States.”
Hmm. That super-committee really wants to cut spending, they may want to start here.